Financial Clarity.
Confidence in Your Revenue.
Creating Impact.

We provide strategic impact for business owners with our unique dual-officer model: Chief Financial Officer (CFO) + Chief Revenue Officer (CRO)

Dual Officer Model | Flat Monthly Fee | Growth & Exit Plans

Why Our Clients Love Us

Steve and Mark offer expert financial guidance without the full-time commitment, which can be invaluable to organizations looking to scale. They are knowledgeable and insightful, and help businesses navigate complex financial issues. The ability to focus on your core business while having a trusted financial partner is quite valuable.

Laura F.

Steve and Mark have been an extremely valuable resource for me and my team!

Ken P.

The team is top notch! We’ve been blessed by their thorough and highly-professional service for a little more than a year. Financial management is so crucial to any organization. They have become a trusted advisor, as much as a service provider.

Rick T.

Who Strategic Impact Advisory Is Looking To Help

If you’re like most Founder/CEOs we work with, you’ve built a strong business with loyal clients and a capable team — but the path to your next level of growth feels uncertain. Your sales and marketing efforts may be inconsistent, and your financial systems don’t always deliver the clarity you need to make confident decisions.

You’re ambitious and ready to scale, but there’s a disconnect between where your business is today and where you know it can go. You’re leaving opportunities on the table — not just in revenue, but in operational efficiency, cash flow, and strategic insight.

What you need isn’t just more activity — you need alignment. A go-to-market strategy that connects marketing, sales, and service, and a financial framework that ensures your growth is profitable, sustainable, and data-driven.

That’s where we come in. We bring the combined expertise of a CRO and CFO to help you uncover the real obstacles, tighten your execution, and move your business forward — with clarity, control, and confidence.

The Strategic Impact Scorecard Get Your Score

A quick, self-assessment tool for CEOs, founders, and revenue leaders to assess revenue performance in your business.

Our Process

Our integrated approach helps business owners confidently scale, make data-backed decisions, and unlock growth — all for a flat monthly fee. You’ll work with a dedicated Chief Financial Officer (CFO) and Chief Revenue Officer (CRO).

Strategy

Every engagement begins with clarity. We assess your current revenue model, financial levers, and market positioning to identify gaps and opportunities. From aligning your go-to-market and pricing strategy to evaluating your financial drivers, we ensure your path to growth is built on a strong strategic foundation.

Onboarding

We take a deep dive into your teams, tools, numbers, and processes to design a scalable revenue and financial operations strategy. From uncovering inefficiencies to aligning on measurable revenue and profitability goals, we translate strategy into a practical roadmap for execution.

Implementation

We integrate the right systems and structure to support growth—from optimizing your CRM and financial reporting tools to aligning sales, marketing, customer success, and finance. We build operational rigor that drives efficiency, accountability, and predictable results across the business.

Optimization

We continuously monitor performance across your revenue and financial functions—improving conversion rates, refining workflows, and tracking key profitability metrics. By removing friction and enhancing visibility, we help you accelerate growth while protecting margins and cash flow.

Expansion

We focus beyond the initial sale to drive customer lifetime value, retention, and long-term financial strength. From identifying new market opportunities to preparing your business for sustainable scaling or exit, we ensure growth is strategic, intentional, and backed by data.
Strategic Impact Advisory

Our Services

Our integrated approach helps business owners confidently scale, make data-backed decisions, and unlock growth — all for a flat monthly fee. You’ll work with a dedicated Chief Financial Officer (CFO) and Chief Revenue Officer (CRO).

CFO Services

CRO Services

Get to Know Your Strategic Impact Partners Where Sales Strategy Meets Financial Clarity

Strategic Impact Advisory was born from the powerful collaboration between Mark Mehok and Steve Rickel—two growth-minded professionals with a shared vision: to help founder-led companies scale smarter by aligning revenue generation with financial discipline.

Mark brings decades of experience as a sales leader in the highly competitive medical device industry and currently serves as a trusted advisor and Chief Revenue Officer. He has led high-performing sales teams, built go-to-market engines from the ground up, and consistently delivered results in high-stakes, high-growth environments. His passion lies in building systems that drive predictable revenue while elevating leadership confidence.

Steve brings the financial perspective to the partnership, with years of experience as a CFO and strategic advisor for small to mid-sized businesses. His background in accounting, financial modeling, and operational finance allows him to see the story behind the numbers—ensuring companies grow not just fast, but profitably. He’s helped countless business owners go from reactive bookkeeping to forward-looking financial strategy that supports scalable success.

Steve Rickel, CPA

CFO
Steve is a financial leader with over 26 years of experience, including roles as a CFO and Chief Accounting Officer. He brings Fortune 500 expertise to growing businesses as a CPA and certified QuickBooks ProAdvisor.

Mark Mehok, MBA, MS

CRO
Mark is a business growth expert with over 22 years of experience. With dual master’s degrees and a background as a successful business owner, he specializes in strategic planning and profitability analysis to help companies build more valuable, sellable businesses.

Together, Mark and Steve saw the same pattern again and again: businesses hit a ceiling not because they lack drive, but because their revenue and finance strategies are misaligned. That’s why they created Strategic Impact—to deliver integrated guidance across sales, marketing, and finance. Their mission is to help founder-CEOs gain clarity, tighten execution, and build businesses that are not just growing—but thriving.

At Strategic Impact, we don’t just advise from the sidelines. We roll up our sleeves, embed with your team, and build systems that work. Whether you’re looking to accelerate growth, stabilize cash flow, or prepare for a successful exit, we’re your committed partners for the journey ahead.

What Can Strategic Impact Advisory Do For Your Business

Whether you’re focused on scaling, boosting profitability, or preparing for a successful exit, our dual-officer approach is designed to guide you every step of the way.

CRO Focus-Top-Line Growth

Capital Optimization-min

Revenue Clarity Assesment

Break down revenue streams and identify bottlenecks

Growth Strategy Audit

Review market positioning and go-to-market alignment

Pipeline & Sales Leadership Health

Assess sales team structure and pipeline management

Revenue Operations Readiness

Evaluate sales tools, data, and automation gaps

Strategic Narrative +
Vision Communication

Ensure clear articulation of growth strategy internally

CFO Focus-Bottom-Line Strength

Financial Visibility & Metrics Review

Walk through financial reports and identify blind spots

Cost Structure Analysis

Analyze fixed and variable costs for efficiency gains

Capital Efficiency & Cash Flow Review

Examine revenue-to-cash conversion and working capital cycle

Budget vs. Actual Insight

Evaluate’ budget accuracy and decision-making process

Functional Ops Assessment

Identify financial friction in operations and pricing

Strategic Vision Alignment

Strategic Impact Advisory

Based in West Chester, PA, we serve businesses all across the United States.

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Contact Us

Speak to us about your business challenges. Our Strategic Impact Advisory Services will help you achieve your goals.
  • Local expertise
  • Proven results
  • Comprehensive support

Questions You May Be Asking

What does a Chief Financial Officer do for a small business?

A Chief Financial Officer helps manage your company’s financial strategy, budgeting, cash flow, and profitability. They provide the insight you need to make informed, growth-focused decisions.

Hire a CFO when you’re scaling, facing cash flow challenges, preparing for funding, or considering a sale. A CFO is perfect for getting expert advice without hiring full-time.

The CFO focuses on your business’s finances — forecasting, cost control, and financial health. The Chief Revenue Officer (CRO) drives top-line growth by aligning sales, marketing, and revenue strategies.

Yes. Many growing businesses benefit from CFO and CRO services. You get senior-level support and strategic guidance without full-time overhead costs.

A CRO develops strategies to boost revenue, increase customer acquisition, and align your sales and marketing teams around performance goals and ROI.

Expect clear financial reporting, cash flow improvement, profit margin analysis, and strategic planning. Many clients also see stronger investor readiness and better long-term decision-making.

If you want to scale effectively, yes. A CFO protects and grows your financial foundation. A CRO drives revenue expansion. Together, they create a powerful roadmap to growth and exit-readiness.

Hiring full-time costs $150k–$300k annually. Our model gives you both a CFO and CRO for one flat monthly fee — with no long-term contracts or hidden costs.

At Strategic Impact Advisory, your CFO and CRO work hand-in-hand to align finances with growth. Together, they provide proactive advice, track performance, and help you scale or sell — with confidence.